The outside voice every agency relationship needs
Finally. An honest look at what's working and what's not. Somebody has to say it.
What nobody says out loud — but everyone knows
Everyone wants to do good work.
Agencies want to deliver it. Clients want to receive it. The breakdown is never about intent — it's about infrastructure. When the foundation is missing, even the best people can't build what everyone in the room is hoping for.
Dysfunction hides in plain sight.
Missed expectations. The blame game. Campaigns that produce activity but not impact. A nagging sense that a lot of money isn't moving anything. You're not imagining it — and you're not alone.
A struggling relationship isn't a failed one.
Most of the time, what looks like an agency problem is actually a relationship and infrastructure problem — and those are issues that can be fixed. Re-Rooted gives you the outside perspective to see what's actually happening, and a clear path to make it work the way everyone intended.
Read the full manifesto Re-Rooted knows to be true.
Think about the last time
you read advice about
managing your agency
relationships. Who wrote it?
Probably another agency.
Which means it wasn't really advice. It was a pitch.
An independent voice is the missing piece
No agency P&L to protect. No new-business agenda hiding behind the insights. Just 20+ years of experience on both sides of the table, and no reason to tell you anything but the truth.
Re-Rooted is that voice.
Finally.Proagency.Proclient.Prorelationship.Antidysfunction.
Where to go from here
Find, Diagnose, Monitor, Rebuild
Four ways Re-Rooted works with brands and agencies, from RFP support through ongoing advisory.
Read more ManifestoWhat Re-Rooted knows to be true
The ten beliefs behind the practice — what we've seen, what we call out, and why it matters.
Read more AboutMeet the founder
20+ years inside PR agencies — Burson, Edelman, Golin, Ketchum, MSL — and on the client side too.
Read more